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SHOP & EARN: SPEND $350+ GET 10%, $700+ GET 15% BACK -

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Free shipping applies only to domestic orders in the Contiguous United States totaling $150+. Returns have a $9.95 shipping label fee, which will be waived if you opt for a store credit refund.

Koio Shop & Earn: Spend $350 or more and receive 10% back in store credit—or spend $700 or more and get 15% back. Store credit is issued 25 days after your purchase and is calculated based on the final amount of unreturned items, excluding taxes. Once issued, the store credit is valid for 90 days.

Promotions cannot be combined for additional discounts. Accessories are excluded from any site promotion.

Items on sale with a 30% or more discount are eligible for exchange only. Exchange Only items cannot be refunded, but can be exchanged for a different size, a different item, or store credit.

Final Sale items are discounted by 50% or more, and cannot be returned or exchanged.
Primo in Roccia (1st Gen)
Primo in Roccia (1st Gen)
Primo in Roccia (1st Gen)
Primo in Roccia (1st Gen)

Men

Primo

in Roccia (1st Gen)

4.9
Rated 4.9 out of 5 stars
562 Reviews
$73.75 $295

(75% off)

$295

Color KOIO

Alpine Alpine
Castagna Castagna
Charcoal Charcoal
Mocha Mocha
Roccia (1st Gen) Roccia (1st Gen)
Color Roccia (1st Gen) Roccia (1st Gen)
Roccia (1st Gen)

Size

Only 26 left in stock

Size Guide

Wearing a half size? Size down for a perfect fit.

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Final sale: This item cannot be returned or exchanged.

Details

Shipping & Returns

The Primo is handcrafted in Italy from luxuriously soft suede in a smoky Roccia hue, then set on a comfortable, off-white rubber sole that adds nice contrast. Keep the high-top silhouette in focus by rolling up the cuffs of your pants.

  • Handmade in Marche, Italy
  • Constructed from fine Italian suede
  • Lined with soft Italian leather
  • Set on a durable Margom outsole
  • Fitted with a comfortable, removable insole
  • Finished with hand-painted edges

    Shipping 

    Receive free ground shipping (3-5 business days) on all orders over $150. Read more about our shipping options here.

    Returns/Exchanges

    This is a final sale item, returns are not accepted. Read more about our returns/exchange policy here.

    Size Guide

    US

    7

    8

    9

    10

    11

    12

    13

    UK

    6

    7

    8

    9

    10

    11

    12

    EU

    40

    41

    42

    43

    44

    45

    46

    We use standard US sizing on all styles.

    4.9
    Rated 4.9 out of 5 stars
    Based on 562 reviews
    99%would recommend these products
    562 reviews
    • Lucas T.
      Verified Buyer
      1 month ago
      Reviewing
      Primo in Castagna 15 (US) / 48 (EU)
      Rated 5 out of 5 stars
      Amazing Fit & Finish

      Super comfortable and the leather is gorgeous, highly recommend!

      Was this helpful?
    • Sebastian S.
      Verified Buyer
      2 months ago
      Reviewing
      Primo in Castagna (1st Gen) 7 (US) / 40 (EU)
      Rated 5 out of 5 stars
      Love the Primos!

      From the presentation of Koio’s to the quality that wraps my foot, I couldn’t be happier with my purchase. They go with the majority of my wardrobe and were a great addition to the collection!

      Was this helpful?
    • Renato P.
      Verified Buyer
      2 months ago
      Reviewing
      Primo in Canyon (1st Gen) 7 (US) / 40 (EU)
      Rated 5 out of 5 stars
      Awesome!

      The size 7 fits me perfectly, these are wider than the new generation ones, so they fit much more comfortable, it think they are slightly bigger as well.

      Quality is amazing.

      Was this helpful?
    • George M.
      Verified Buyer
      Size Purchased: 10
      Normal Size: 10
      6 months ago
      Size Purchased: 10
      Normal Size: 10
      Reviewing
      Primo in Nero 10 (US) / 43 (EU)
      Rated 5 out of 5 stars
      Every pair, exceptional

      I have a few different Koios and I only expected these to look and feel fantastic... I wasn't disappointed:) beautifully made shoes.

      QUALITYRated 5.0 on a scale of 1 to 5
      SIZINGRated 0.0 on a scale of minus 2 to 2
      COMFORTRated 5.0 on a scale of 1 to 5
      Was this helpful?
    • David K.
      Verified Buyer
      Size Purchased: 11
      Normal Size: 11.5
      6 months ago
      Size Purchased: 11
      Normal Size: 11.5
      Reviewing
      Primo in Castagna 11 (US) / 44 (EU)
      Rated 5 out of 5 stars
      Unique High Tops

      These are a great pair of high tops and the Castagna color is awesome! My only recommendation is that they need to offer a wide option.

      QUALITYRated 5.0 on a scale of 1 to 5
      SIZINGRated 0.0 on a scale of minus 2 to 2
      COMFORTRated 5.0 on a scale of 1 to 5
      Was this helpful?

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    Free US Shipping on all orders over $150

    Capri in Triple White Size 9 - Bundle and Save 30% on Primo accessories.

    Bundle and Save 30% on Accessories

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    $18.50 $25

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    Exchange/store credit. $20 restock fee. Primo in Roccia (1st Gen)

    To sell this item at its deeply discounted price while also maintaining responsible business practices, we need to charge a $20 restocking fee for exchanges.

    Eligible for exchange/store credit only.Primo in Roccia (1st Gen)

    This item is deeply discounted and as such, it cannot be returned for a refund. However, you may exchange it for a different item or store credit.