Details
The Primo is handcrafted in Italy from luxuriously soft suede in a smoky Roccia hue, then set on a comfortable, off-white rubber sole that adds nice contrast. Keep the high-top silhouette in focus by rolling up the cuffs of your pants.
- Handmade in Marche, Italy
- Constructed from fine Italian suede
- Lined with soft Italian leather
- Set on a durable Margom outsole
- Fitted with a comfortable, removable insole
- Finished with hand-painted edges
Size Guide
7
8
9
10
11
12
13
6
7
8
9
10
11
12
40
41
42
43
44
45
46
We use standard US sizing on all styles.
How can we sell a $700 shoe for $295?
We cut out the middlemen.
Our Value
At Koio we’re striving to make the most valuable shoe on the market. For us, value doesn’t come from an outrageous ticket price; it comes from pairing ethics with the highest-quality Italian materials and craftsmanship to create the best shoe we can, and pricing it at a fair margin that allows us to do business sustainably.
Our Quality
Each of our shoes passes through the hands of 42 craftspeople at our manufacturer in Italy, using locally sourced premium leathers, suedes, and recycled materials. We’re creating footwear that’s matched only by the world’s most renown luxury brands in its dedication to quality. How do we know? Because we see their shoes being manufactured next to ours by the same craftspeople.
Don’t get us started on retailers. Italian leather shoes of comparable craftsmanship are sold for twice the price of Koios or more. When a luxury brand sells a shoe to a retailer, the retailer applies a markup of at least 100% to the wholesale price—the price that they are paying the luxury brand—in order to come up with the price that you are seeing in the store. When you buy a pair of $700 leather shoes through retail, at least half your money goes to the store location.
We get around the unnecessarily pricey world of traditional retail by selling the finest Italian leather shoes directly to you.
Here's to getting the best value for your money.
Added the Primo in Roccia (1st Gen) Size 9 to your bag.
Bundle and Save on Accessories
Care Bundle For Suede Nubuck - Full Cleaning Set I KOIO
$59.50$85
Specially curated for suede and nubuck styles, this kit gently refreshes and protects delicate materials without compromising texture.
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$59.50 $59.50 (Saving %)
