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Singles Day Sale: 15% Off Sitewide

Free Shipping for Orders over $150

Terms

Free shipping applies only to domestic orders in the Contiguous United States totaling $150+. Returns have a $9.95 shipping label fee, which will be waived if you opt for a store credit refund.

Promotions cannot be combined for additional discounts. Accessories are excluded from any site promotion.

Orders placed between November 4th and December 31st will have an extended exchange window for the holidays. After the regular 14-day return window has ended, orders will not be eligible for a refund, but can be exchanged or returned for store credit until January 7th 2025.

Items on sale with a 30% or more discount are eligible for exchange only. Exchange Only items cannot be refunded, but can be exchanged for a different size, a different item, or store credit.

Final Sale items are discounted by 50% or more, and cannot be returned or exchanged.

Men

Primo

in Charcoal

4.9
Rated 4.9 out of 5 stars
559 Reviews
$88.50 $295

(70% off)

$295

Honest Pricing Guarantee Learn More

Size

Only 17 left in stock
Wearing a half size? Size down for a perfect fit.

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Final sale: This item cannot be returned or exchanged.

Details

The Primo was our first-ever sneaker, and it's still one of our bestsellers today thanks to its timeless design. It's handcrafted in Italy from soft Charcoal nubuck and set on a tonal rubber sole. Keep the high-top silhouette in focus by rolling up the cuffs of your pants.

  • Handmade in Tuscany, Italy
  • Constructed from LWG Gold-certified Italian nubuck (Cow)
  • Lined with LWG-certified Italian leather (Cow)
  • Set on a 100% rubber sole (50% natural, 40% recycled, 10% conventional)
  • Tightly stitched for water resistance
  • Threaded with waxed cotton laces
  • Fitted with a removable 20mm OrthoLite® Hybrid™ insole
  • Finished with hand-painted edges

::Tab:

LWG-certified leather: This sneaker is lined with leather that’s certified by the Leather Working Group (LWG), meaning it’s responsibly tanned in a facility that safely and carefully manages emissions, energy and water consumption, and waste.


FSC®-certified natural rubber: 50% of this sneaker’s sole is Forest Stewardship Council®-certified (FSC®) natural rubber. This certification ensures the rubber is sourced from a forest that’s responsibly managed to prevent deforestation.


Recycled materials: 40% of this sneaker’s sole is recycled rubber. It also has an OrthoLite® Hybrid insole made with recycled foam and rubber from previous production processes.

Sustainability

  • Fits true to size. Take your normal US size.
  • Only available in full sizes. Go down to the nearest whole size if you wear a half size.
  • Width D - Standard
  • Width can be adjusted by tightening/loosening the laces.
  • Not sure of your size? Reach out to our team for a recommendation.
    • Shaft height 4.7 in/ 12 cm
    • Please note that measurements may vary by size
    • Product Measurements based on a size US 09

Shipping & Returns

Shipping 

Receive free ground shipping (3-5 business days) on all orders over $150. Read more about our shipping options here.

Returns/Exchanges

This is a final sale item, returns are not accepted. Read more about our returns/exchange policy here.

Size Guide

US

7

8

9

10

11

12

13

14

15

16

UK

6

7

8

9

10

11

12

13

14

15

EU

40

41

42

43

44

45

46

47

48

49

CM

26.5

27.3

28.2

29

29.9

30.7

31.6

32.4

33.3

34.1

IN

10.4

10.7

11.1

11.4

11.8

12.1

12.4

12.8

13.1

13.4

We use standard US sizing on all styles.

How can we sell a $700 shoe for $295?

We cut out the middlemen.




Our Value


At Koio we’re striving to make the most valuable shoe on the market. For us, value doesn’t come from an outrageous ticket price; it comes from pairing ethics with the highest-quality Italian materials and craftsmanship to create the best shoe we can, and pricing it at a fair margin that allows us to do business sustainably.




Our Quality


Each of our shoes passes through the hands of 42 craftspeople at our manufacturer in Italy, using locally sourced premium leathers, suedes, and recycled materials. We’re creating footwear that’s matched only by the world’s most renown luxury brands in its dedication to quality. How do we know? Because we see their shoes being manufactured next to ours by the same craftspeople.







Don’t get us started on retailers. Italian leather shoes of comparable craftsmanship are sold for twice the price of Koios or more. When a luxury brand sells a shoe to a retailer, the retailer applies a markup of at least 100% to the wholesale price—the price that they are paying the luxury brand—in order to come up with the price that you are seeing in the store. When you buy a pair of $700 leather shoes through retail, at least half your money goes to the store location.




We get around the unnecessarily pricey world of traditional retail by selling the finest Italian leather shoes directly to you.


Here's to getting the best value for your money.

Primo in Charcoal

Added the Primo in Charcoal Size 9 to your bag.

Bundle and Save 30% on Accessories

Koio Shoe Tree

Koio Shoe Tree

$21$30

Crafted from cedar wood and helps maintain the shape of your Koios.

Koio Dust Bag

Koio Dust Bag

$8.40$12

Protect your Koios from dust, dirt, and scratches during storage and travel.

Koio Suede Brush

Koio Suede Brush

$10.50$15

Removes stains and spots on natural leathers like suede and nubuck.

Koio Eco Protect

Koio Eco Protect

$17.50$25

Creates a water-resistant barrier and prevents stains.

Subtotal

$57.40 $82 (Saving 30%)

4.9
Rated 4.9 out of 5 stars
Based on 559 reviews
99%would recommend these products
QUALITYRated 4.8 on a scale of 1 to 5
SIZINGRated 0.5 on a scale of minus 2 to 2
COMFORTRated 4.8 on a scale of 1 to 5
559 reviews
  • George M.
    Verified Buyer
    Size Purchased: 10
    Normal Size: 10
    1 month ago
    Size Purchased: 10
    Normal Size: 10
    Primo in Nero
    Reviewing
    Primo in Nero 10 (US) / 43 (EU)
    Rated 5 out of 5 stars
    Every pair, exceptional

    I have a few different Koios and I only expected these to look and feel fantastic... I wasn't disappointed:) beautifully made shoes.

    QUALITYRated 5.0 on a scale of 1 to 5
    SIZINGRated 0.0 on a scale of minus 2 to 2
    COMFORTRated 5.0 on a scale of 1 to 5
  • David K.
    Verified Buyer
    Size Purchased: 11
    Normal Size: 11.5
    1 month ago
    Size Purchased: 11
    Normal Size: 11.5
    Primo in Castagna
    Reviewing
    Primo in Castagna 11 (US) / 44 (EU)
    Rated 5 out of 5 stars
    Unique High Tops

    These are a great pair of high tops and the Castagna color is awesome! My only recommendation is that they need to offer a wide option.

    QUALITYRated 5.0 on a scale of 1 to 5
    SIZINGRated 0.0 on a scale of minus 2 to 2
    COMFORTRated 5.0 on a scale of 1 to 5
  • David K.
    Verified Buyer
    Size Purchased: 11
    Normal Size: 11.5
    1 month ago
    Size Purchased: 11
    Normal Size: 11.5
    Primo in Charcoal
    Reviewing
    Primo in Charcoal 11 (US) / 44 (EU)
    Rated 5 out of 5 stars
    Great Pair of High Tops

    The fit and overall quality of the shoes are top notch!

    QUALITYRated 5.0 on a scale of 1 to 5
    SIZINGRated 0.0 on a scale of minus 2 to 2
    COMFORTRated 5.0 on a scale of 1 to 5
  • Louis C.
    Verified Buyer
    Size Purchased: 11
    Normal Size: 10.5
    2 months ago
    Size Purchased: 11
    Normal Size: 10.5
    Primo in Charcoal
    Reviewing
    Primo in Charcoal 11 (US) / 44 (EU)
    Rated 5 out of 5 stars
    Very nice shoe

    I have only ***** this shoe in the house so far, and must say that these shoes are very comfortable .

    I also like the style and cut of the shoe, I think this shoe will be in my regular rotation.

    QUALITYRated 5.0 on a scale of 1 to 5
    SIZINGRated 0.0 on a scale of minus 2 to 2
    COMFORTRated 5.0 on a scale of 1 to 5
  • Eduardo R.
    Verified Buyer
    Size Purchased: 11
    Normal Size: 11
    2 months ago
    Size Purchased: 11
    Normal Size: 11
    Primo in Castagna
    Reviewing
    Primo in Castagna 11 (US) / 44 (EU)
    Rated 5 out of 5 stars
    Perfect fit, amazing quality!

    I love my Primos! This is my 3rd pair, having the black and dark brown. This is a great made sneaker that fits perfectly on my minimal style. They are extremely comfortable and as someone that walks a lot and always on my feet I never have problems. Will continue to be a customer!

    QUALITYRated 1.0 on a scale of 1 to 5
    SIZINGRated 0.0 on a scale of minus 2 to 2
    COMFORTRated 5.0 on a scale of 1 to 5
Reviews LoadedReviews Added

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Free US Shipping on all orders over $150

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Exchange/store credit. $20 restock fee. Primo in Charcoal

To sell this item at its deeply discounted price while also maintaining responsible business practices, we need to charge a $20 restocking fee for exchanges.

Eligible for exchange/store credit only.Primo in Charcoal

This item is deeply discounted and as such, it cannot be returned for a refund. However, you may exchange it for a different item or store credit.