
TrustScore 4.5

“Travel Sneaker of
the Year”

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& Exchanges*

6-Month
Warranty
Details
Sustainability
The Primo is updated for Fall/Winter ‘21 in Alpine—an off-white hue with cool undertones. Handcrafted from LWG Gold-certified Italian leather, it’s set on an ecru Margom rubber sole and threaded with waxed cotton laces to match. Keep the high-top silhouette in focus by rolling up the cuffs of your pants.
- Handmade in Marche, Italy
- Constructed from LWG Gold-certified Italian leather (Cow)
- Lined with LWG Gold-certified Italian leather (Cow)
- Set on a Margom rubber sole
- Tightly stitched for water resistance
- Threaded with waxed cotton laces
- Finished with hand-painted edges
LWG Gold-certified leather: This sneaker is made from leather that’s Gold-certified by the Leather Working Group (LWG), meaning it’s responsibly tanned in a facility that safely and carefully manages emissions, energy and water consumption, and waste.
Size Guide
We use standard US sizing on all styles.
How can we sell a $700 shoe for $295?
We cut out the middlemen.
Our Value
At Koio we’re striving to make the most valuable shoe on the market. For us, value doesn’t come from an outrageous ticket price; it comes from pairing ethics with the highest-quality Italian materials and craftsmanship to create the best shoe we can, and pricing it at a fair margin that allows us to do business sustainably.
Our Quality
Each of our shoes passes through the hands of 42 craftspeople at our manufacturer in Italy, using locally sourced premium leathers, suedes, and recycled materials. We’re creating footwear that’s matched only by the world’s most renown luxury brands in its dedication to quality. How do we know? Because we see their shoes being manufactured next to ours by the same craftspeople.
Don’t get us started on retailers. Italian leather shoes of comparable craftsmanship are sold for twice the price of Koios or more. When a luxury brand sells a shoe to a retailer, the retailer applies a markup of at least 100% to the wholesale price—the price that they are paying the luxury brand—in order to come up with the price that you are seeing in the store. When you buy a pair of $700 leather shoes through retail, at least half your money goes to the store location.
We get around the unnecessarily pricey world of traditional retail by selling the finest Italian leather shoes directly to you.
Here's to getting the best value for your money.