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THE CYBER MONDAY SALE: 20-75% OFF. ENDS TONIGHT

59/23/02/12/2024

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Free shipping applies only to domestic orders in the Contiguous United States totaling $150+. Returns have a $9.95 shipping label fee, which will be waived if you opt for a store credit refund.

Promotions cannot be combined for additional discounts. Accessories are excluded from any site promotion.

Orders placed between November 4th and December 31st will have an extended exchange window for the holidays. After the regular 14-day return window has ended, orders will not be eligible for a refund, but can be exchanged or returned for store credit until January 7th 2025.

Items on sale with a 30% or more discount are eligible for exchange only. Exchange Only items cannot be refunded, but can be exchanged for a different size, a different item, or store credit.

Final Sale items are discounted by 50% or more, and cannot be returned or exchanged.
Primo in Roccia (1st Gen)
Primo in Roccia (1st Gen)
Primo in Roccia (1st Gen)
Primo in Roccia (1st Gen)

Men

Primo

in Roccia (1st Gen)

4.9
Rated 4.9 out of 5 stars
559 Reviews
$88.50 $295

(70% off)

$295

Color KOIO

Alpine Alpine
Antique White (1st Gen) Antique White (1st Gen)
Canyon (1st Gen) Canyon (1st Gen)
Castagna Castagna
Charcoal Charcoal
Grizzly Grizzly
Limestone Limestone
Nero Nero
Onyx Onyx
Pebble Pebble
Roccia (1st Gen) Roccia (1st Gen)
Space Space
Color Roccia (1st Gen) Roccia (1st Gen)
Roccia (1st Gen)

Size

Only 34 left in stock

Size Guide

Wearing a half size? Size down for a perfect fit.

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Final sale: This item cannot be returned or exchanged.

Details

The Primo is handcrafted in Italy from luxuriously soft suede in a smoky Roccia hue, then set on a comfortable, off-white rubber sole that adds nice contrast. Keep the high-top silhouette in focus by rolling up the cuffs of your pants.

  • Handmade in Marche, Italy
  • Constructed from fine Italian suede
  • Lined with soft Italian leather
  • Set on a durable Margom outsole
  • Fitted with a comfortable, removable insole
  • Finished with hand-painted edges

    Shipping & Returns

    Shipping 

    Receive free ground shipping (3-5 business days) on all orders over $150. Read more about our shipping options here.

    Returns/Exchanges

    This is a final sale item, returns are not accepted. Read more about our returns/exchange policy here.

    Size Guide

    US

    7

    8

    9

    10

    11

    12

    13

    UK

    6

    7

    8

    9

    10

    11

    12

    EU

    40

    41

    42

    43

    44

    45

    46

    We use standard US sizing on all styles.

    4.9
    Rated 4.9 out of 5 stars
    Based on 559 reviews
    99%would recommend these products
    559 reviews
    • George M.
      Verified Buyer
      Size Purchased: 10
      Normal Size: 10
      1 month ago
      Size Purchased: 10
      Normal Size: 10
      Primo in Nero
      Reviewing
      Primo in Nero 10 (US) / 43 (EU)
      Rated 5 out of 5 stars
      Every pair, exceptional

      I have a few different Koios and I only expected these to look and feel fantastic... I wasn't disappointed:) beautifully made shoes.

      QUALITYRated 5.0 on a scale of 1 to 5
      SIZINGRated 0.0 on a scale of minus 2 to 2
      COMFORTRated 5.0 on a scale of 1 to 5
      Was this helpful?
    • David K.
      Verified Buyer
      Size Purchased: 11
      Normal Size: 11.5
      1 month ago
      Size Purchased: 11
      Normal Size: 11.5
      Primo in Castagna
      Reviewing
      Primo in Castagna 11 (US) / 44 (EU)
      Rated 5 out of 5 stars
      Unique High Tops

      These are a great pair of high tops and the Castagna color is awesome! My only recommendation is that they need to offer a wide option.

      QUALITYRated 5.0 on a scale of 1 to 5
      SIZINGRated 0.0 on a scale of minus 2 to 2
      COMFORTRated 5.0 on a scale of 1 to 5
      Was this helpful?
    • David K.
      Verified Buyer
      Size Purchased: 11
      Normal Size: 11.5
      1 month ago
      Size Purchased: 11
      Normal Size: 11.5
      Primo in Charcoal
      Reviewing
      Primo in Charcoal 11 (US) / 44 (EU)
      Rated 5 out of 5 stars
      Great Pair of High Tops

      The fit and overall quality of the shoes are top notch!

      QUALITYRated 5.0 on a scale of 1 to 5
      SIZINGRated 0.0 on a scale of minus 2 to 2
      COMFORTRated 5.0 on a scale of 1 to 5
      Was this helpful?
    • Louis C.
      Verified Buyer
      Size Purchased: 11
      Normal Size: 10.5
      2 months ago
      Size Purchased: 11
      Normal Size: 10.5
      Primo in Charcoal
      Reviewing
      Primo in Charcoal 11 (US) / 44 (EU)
      Rated 5 out of 5 stars
      Very nice shoe

      I have only ***** this shoe in the house so far, and must say that these shoes are very comfortable .

      I also like the style and cut of the shoe, I think this shoe will be in my regular rotation.

      QUALITYRated 5.0 on a scale of 1 to 5
      SIZINGRated 0.0 on a scale of minus 2 to 2
      COMFORTRated 5.0 on a scale of 1 to 5
      Was this helpful?
    • Eduardo R.
      Verified Buyer
      Size Purchased: 11
      Normal Size: 11
      2 months ago
      Size Purchased: 11
      Normal Size: 11
      Primo in Castagna
      Reviewing
      Primo in Castagna 11 (US) / 44 (EU)
      Rated 5 out of 5 stars
      Perfect fit, amazing quality!

      I love my Primos! This is my 3rd pair, having the black and dark brown. This is a great made sneaker that fits perfectly on my minimal style. They are extremely comfortable and as someone that walks a lot and always on my feet I never have problems. Will continue to be a customer!

      QUALITYRated 1.0 on a scale of 1 to 5
      SIZINGRated 0.0 on a scale of minus 2 to 2
      COMFORTRated 5.0 on a scale of 1 to 5
      Was this helpful?
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    Free US Shipping on all orders over $150

    Capri in Triple White Size 9 - Bundle and Save 30% on Primo accessories.

    Bundle and Save 30% on Accessories

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    $18.50 $25

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    Exchange/store credit. $20 restock fee. Primo in Roccia (1st Gen)

    To sell this item at its deeply discounted price while also maintaining responsible business practices, we need to charge a $20 restocking fee for exchanges.

    Eligible for exchange/store credit only.Primo in Roccia (1st Gen)

    This item is deeply discounted and as such, it cannot be returned for a refund. However, you may exchange it for a different item or store credit.