Details
Size & Fit
Sustainability
A decade after its debut, the Primo returns—refined and reimagined for Koio’s 10-year anniversary. Crafted in Tuscany from premium Italian pebbled calf leather, it pairs rich texture with a clean, athletic profile. The high-top 8-grommet structure and cushioned ankle collar provide a close, comfortable fit that moves naturally through the day. Its crisp all-white palette and sculpted details make it endlessly versatile—wear it with rolled up, straight-leg pants and a tee for a modern edge, with denim and an overshirt for weekends, or with minimalist sweats for understated off-duty polish.
- Handmade in Tuscany, Italy
- Constructed from premium Italian pebbled calf leather
- Lined with soft Italian calf leather for breathability and comfort
- Cushioned ankle collar and padded tongue for a secure, supportive fit
- 8-grommet lacing system for a secure fit
- Set on a stitched Italian 100% rubber sole for lasting traction
- Finished with waxed cotton laces
- Fitted with a removable OrthoLite® Hybrid™ insole for all-day comfort
- Fits true to size. Take your normal US size.
- Only available in full sizes. Go down to the nearest whole size if you wear a half size.
- Width D - Standard
- Width can be adjusted by tightening/loosening the laces.
-
Not sure of your size? Reach out to our team for a recommendation.
- Shaft height 4.7 in/ 12 cm
- Please note that measurements may vary by size
- Product Measurements based on a size US 09
LWG-certified leather: This sneaker is made from leathers that are certified by the Leather Working Group (LWG), meaning they’re responsibly tanned in facilities that safely and carefully manage emissions, energy and water consumption, and waste.
FSC®-certified natural rubber: 50% of this sneaker’s sole is Forest Stewardship Council®-certified (FSC®) natural rubber. This certification ensures the rubber is sourced from a forest that’s responsibly managed to prevent deforestation.
Recycled materials: 40% of this sneaker’s sole is recycled rubber. It also has an OrthoLite® Hybrid insole made with recycled foam and rubber from previous production processes.
Shipping
Receive free ground shipping (3-5 business days) on all orders over $150. Read more about our shipping options here.
Returns/Exchanges
We accept returns and exchanges of most unworn and unused products within 14 days of delivery. Returns have a $9.95 shipping label fee, which will be waived if you opt for a store credit refund. Items purchased with a discount may only be eligible for store credit or exchange.
International Orders
We accept returns on international orders within 14 days of delivery for unworn and unaltered items. A $25 shipping label fee applies for all international returns, along with additional deductions for the original shipping fees, duties, and taxes that are non-refundable.
Size Guide
Whether you already know your size or need help figuring it out, this guide will help you confidently choose the right fit for our Primo sneaker. With just a few quick measurements, you'll be able to determine the Koio size that works best for your feet and your comfort preferences.
Instructions to Measure Your Foot
Follow these simple steps to get an accurate measurement:
- Place a sheet of paper against a wall or straight edge.
- Stand with one foot on the paper, heel touching the wall.
- Using a ruler, measure from the wall to the tip of your longest toe.
- Record the measurement in centimeters or inches.
- Repeat the process with your other foot.
- Compare your measurement to our size chart below.
- The centimeter (CM) and inch (IN) measurements in the size guide represent the maximum foot length that comfortably fits each size. For the best fit, we recommend selecting a size where your foot length is slightly less than or equal to the listed measurement — depending on your personal comfort preference and how much room you like in your shoes.
- For example: If your foot at the longest toe measures 29.5 cm, that falls between 29.0 cm (US 11) and 29.8 cm (US 12)—in this case, your size is a US 12.
| Shoe size |
|
Maximum foot length | |||
US |
UK |
EU |
|
CM | IN |
| 7 | 6 | 40 |
|
25.6 | 10.1 |
| 8 | 7 | 41 |
|
26.4 | 10.4 |
| 9 | 8 | 42 |
|
27.3 | 10.7 |
| 10 | 9 | 43 |
|
28.1 | 11.1 |
| 11 | 10 | 44 |
|
29 | 11.4 |
| 12 | 11 | 45 |
|
29.8 | 11.7 |
| 13 | 12 | 46 |
|
30.7 | 12.1 |
| 14 | 13 | 47 |
|
31.5 | 12.4 |
| 15 | 14 | 48 |
|
32.4 | 12.8 |
| 16 | 15 | 49 |
|
33.2 | 13.1 |
How can we sell a $800 shoe for $325?
We cut out the middlemen.
Our Value
At Koio we’re striving to make the most valuable shoe on the market. For us, value doesn’t come from an outrageous ticket price; it comes from pairing ethics with the highest-quality Italian materials and craftsmanship to create the best shoe we can, and pricing it at a fair margin that allows us to do business sustainably.
Our Quality
Each of our shoes passes through the hands of 42 craftspeople at our manufacturer in Italy, using locally sourced premium leathers, suedes, and recycled materials. We’re creating footwear that’s matched only by the world’s most renown luxury brands in its dedication to quality. How do we know? Because we see their shoes being manufactured next to ours by the same craftspeople.
Don’t get us started on retailers. Italian leather shoes of comparable craftsmanship are sold for twice the price of Koios or more. When a luxury brand sells a shoe to a retailer, the retailer applies a markup of at least 100% to the wholesale price—the price that they are paying the luxury brand—in order to come up with the price that you are seeing in the store. When you buy a pair of $800 leather shoes through retail, at least half your money goes to the store location.
We get around the unnecessarily pricey world of traditional retail by selling the finest Italian leather shoes directly to you.
Here's to getting the best value for your money.
